In August, the biggest sports game of the summer hit the market, EA Sports' Madden 09. For those who are not familiar with this game it is one of the most anticipated football sports games every year and the only professional (NFL) football game available since EA Sport's has exclusive rights to make the game. However, One thing that people may not know is how involved this game is with the sports media, particularly ESPN.
In 2005, EA Sports announced that it bought the rights to ESPN which means that they are able to use ESPN's online media (such as videos and articles) in their games. This gives the customer the ability to see and hear breaking news, highlights and read sports articles that ESPN provides online through the game.
But the game doesn't limit itself to just ESPN. One of the new additions to this game is that they have brought back commentators who speak on the games that users play. One of these commentators used to be on HBO's NFL Show. This has brought an element to the game that a lot of fans are enjoying.
Madden 09 not only involves the sports media but is also a topic that sports shows talk about. There is something that has got the sports reporters talking every time this game is releases news on the who the athlete on the cover will be called the "Madden Curse". The "Madden Curse" is said to be a curse that is placed on the athlete who graces the cover of this game every year. In some eerie way, whoever is on the cover of this game has something bad happen to them. They may get seriously injured in the following season or they may play horribly. This myth is something that is tied to this game and is talked about by many popular shows such as Around the Horn on ESPN.
Madden may be the most popular sports game but isn't EA Sport's only game that involves the sports media. Many other games on its line-up such as NBA Live 09 and NHL 09 do a good job of this also. This proves that customers may have a new outlet in gaining sports news other than online, television, and print.
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